Search results for ‘ media and entertainment ’ - 12 hit
New fall line-up: which TV show viewers are multitasking?
Posted on Oct 29 2012 by Jennifer Olson
What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these programs?
Experian Marketing Services releases first week of 2012 holiday marketing results
Posted on Oct 11 2012 by Shelley Kessler
With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This week, Experian Marketing Services released its first holiday marketing results for [...]
Urban lifestyles gain renewed favor by wealthier adults
Posted on Mar 14 2012 by Bill Schneider
Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.
RightTube LeftTube: The Political Leanings of TV Viewers
Posted on Dec 07 2011 by John Fetto
With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum.
Mobile market overview
Posted on Aug 22 2011 by John Fetto
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an extended period of time.
The More Things Change, The More They… Change
Posted on Mar 23 2011 by Bill Tancer
When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I’m not quick to answer. The more you study observed Internet behavior, the more you realize how quickly things can shuffle.
Banking on Email: One of the Oldest Internet Marketing Channels Continues to Grow
Posted on Mar 09 2011 by Bill Tancer
At the writing of this post, traffic to email services accounted for over 6.5% of all Internet traffic. What this translates to: if you’re not focusing on email, you’re leaving a lot of traffic on the table.
What Your TV Preferences Say About Your Politics
Posted on Nov 15 2010 by John Fetto
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?
Simultaneous Use of Computers and Mobile with Television
Posted on Apr 13 2010 by John Fetto
Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite a few screens that are used simultaneously and multifariously. The TV set can play the main role, become background noise, or act as a first step in a further quest for [...]
Our “2010 Digital Marketer” Shows Who’s Boss (Hint: It’s You)
Posted on Feb 23 2010 by Experian CheetahMail Client Services
Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. For our loyal readers, I thought I’d add some of my thoughts on the report [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
