It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...
The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures – across multiple dimensions – the relationship between media vehicles and...
Facebook just announced they will support animated GIFs creating major opportunities for marketers....
As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective...
Short-form video content is becoming more prevalent on video-sharing platforms. Keep up with trends and alter your marketing strategy to stay...
As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...
AI is working its way into all aspects of marketing. With connected TV, AI will soon be used to personalize ads for viewers while...
It’s almost the start of a new year, and that means it’s time to make plans for your 2024 marketing strategy. With resolutions being...