Search Results for: media and entertainment

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It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...

May 29, 2020 by Jill Canetta, Chief Data Officer

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...

March 5, 2013 by Experian Marketing Services

The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures – across multiple dimensions – the relationship between media vehicles and...

February 5, 2010 by Experian Marketing Services

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

June 4, 2015 by Experian Marketing Services

As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective...

March 14, 2024 by Experian Marketing Services

Short-form video content is becoming more prevalent on video-sharing platforms. Keep up with trends and alter your marketing strategy to stay...

January 10, 2024 by Experian Marketing Services

As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...

December 19, 2023 by Experian Marketing Services

AI is working its way into all aspects of marketing. With connected TV, AI will soon be used to personalize ads for viewers while...

December 14, 2023 by Experian Marketing Services

It’s almost the start of a new year, and that means it’s time to make plans for your 2024 marketing strategy. With resolutions being...

October 26, 2023 by Experian Marketing Services

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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