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African Americans look to advertising more than friend...

Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on...

Read More African Americans look to advertising more than friends to stay on top of the latest trends
What the DOMA and Prop8 rulings mean for marketers...

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than...

Read More What the DOMA and Prop8 rulings mean for marketers
LGBT 101: What marketers need to know about gay consum...

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...

Read More LGBT 101: What marketers need to know about gay consumers
Latinos over index in the hair styling product categor...

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among L...

Read More Latinos over index in the hair styling product category: Brands make a difference
The mystery of bleach, brand loyalty and the Latino st...

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among L...

Read More The mystery of bleach, brand loyalty and the Latino story
Quantifying Latino influence...

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...

Read More Quantifying Latino influence
A look at household income and discretionary spend of ...

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are...

Read More A look at household income and discretionary spend of lesbian, gay and heterosexual Americans
Marriage and cohabitation insights to help connect wit...

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential d...

Read More Marriage and cohabitation insights to help connect with LGBT customers
More ABCs of back-to-school marketing campaigns...

In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian...

Read More More ABCs of back-to-school marketing campaigns