Search results for ‘ hispanic - 27 hit

LGBT 101: What marketers need to know about gay consumers

Posted on Jun 17 2013 by

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.

Latinos over index in the hair styling product category: Brands make a difference

Posted on May 08 2013 by

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.

The mystery of bleach, brand loyalty and the Latino story

Posted on Apr 23 2013 by

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.

Hot off the “press” – the latest digital marketing insights

Posted on Mar 20 2013 by

The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer obsessed.

Quantifying Latino influence

Posted on Nov 21 2012 by

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or not.

A look at household income and discretionary spend of lesbian, gay and heterosexual Americans

Posted on Jul 20 2012 by

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.

Marriage and cohabitation insights to help connect with LGBT customers

Posted on Jul 12 2012 by

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.

More ABCs of back-to-school marketing campaigns

Posted on Jun 08 2012 by

In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes […]

10 consumer facts about Facebook

Posted on May 17 2012 by

Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook […]

Springtime in America? The greening of environmental attitudes

Posted on Apr 17 2012 by

On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in recent years attitudes continue to evolve […]