Search Results for: hispanic

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African Americans look to advertising more than friend...

Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on...

Read More African Americans look to advertising more than friends to stay on top of the latest trends
The $19 billion question: Who uses WhatsApp and why ar...

Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into...

Read More The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?
Holiday hot sheet – Friends-and-family emails...

Friends-and-family emails address the subscriber's desire to belong to a special group. By encouraging subscribers to share these offers with their own 'friends-and-family', they help create brand ambassadors as well as repeat...

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What the DOMA and Prop8 rulings mean for marketers...

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than...

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LGBT 101: What marketers need to know about gay consum...

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...

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Latinos over index in the hair styling product categor...

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among L...

Read More Latinos over index in the hair styling product category: Brands make a difference
The mystery of bleach, brand loyalty and the Latino st...

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among L...

Read More The mystery of bleach, brand loyalty and the Latino story
Hot off the “press” – the latest digital marketing ins...

The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer...

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Quantifying Latino influence...

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...

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