Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found...
Friends-and-family emails address the subscriber's desire to belong to a special group. By encouraging subscribers to share these offers with their own 'friends-and-family', they help create brand ambassadors as well as repeat customers.
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