Search results for ‘ hispanic - 29 hit

Holiday hot sheet – Friends-and-family emails

Posted on Oct 24 2013 by

Friends-and-family emails address the subscriber’s desire to belong to a special group. By encouraging subscribers to share these offers with their own ‘friends-and-family’, they help create brand ambassadors as well as repeat customers.

What the DOMA and Prop8 rulings mean for marketers

Posted on Jun 27 2013 by

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than ever.

LGBT 101: What marketers need to know about gay consumers

Posted on Jun 17 2013 by

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.

Latinos over index in the hair styling product category: Brands make a difference

Posted on May 08 2013 by

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.

The mystery of bleach, brand loyalty and the Latino story

Posted on Apr 23 2013 by

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.

Hot off the “press” – the latest digital marketing insights

Posted on Mar 20 2013 by

The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer obsessed.

Quantifying Latino influence

Posted on Nov 21 2012 by

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or not.

A look at household income and discretionary spend of lesbian, gay and heterosexual Americans

Posted on Jul 20 2012 by

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.

Marriage and cohabitation insights to help connect with LGBT customers

Posted on Jul 12 2012 by

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.

More ABCs of back-to-school marketing campaigns

Posted on Jun 08 2012 by

In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes […]