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Experian Industry Buzz

In case you missed it: Recent press coverage

The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)

As social media platforms become more ingrained as part of popular culture, many recognize them as a means to connect with old friends, stay up to date with news and current events, and share photos and videos…

TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian (MarTech Series, December 22, 2017)

Good data can drive great customer experience. With changing expectations on customer experience, there has never been an accurate estimation of what the best “Customer Experience’ feels like…

 

Forward thinking: Reshaping how Marketers View Campaign Attribution (MarTech Advisor, December 18, 2017)

The changes in the marketing ecosystem continue to accelerate. The days of the media serving as a proxy for an audience are over. People-based marketing is now the expectation in every channel…

 

Helping Non-Profits Resonate with the Right Audience #ExperianStories (Experian Blog, December 17, 2017)

Non-profits are dedicated to furthering and advocating for their respective social causes, but they don’t always have the resources they need to drive their message home…

To Resonate, Influencer Marketing Can’t Just Borrow Interest (A List Frontline Marketing, December 14, 2017)

As the year comes to a close and brands jostle for position for top of mind among gift-givers, social media influencer marketing may seem like a sure thing to make an authentic connection with consumers…

TechBytes with Jay Stocki, SVP, Data and Product, Experian (MarTech Series, November 29, 2017)

A majority of online shoppers consider consistency as a very important aspect of their buying experience. Marketers that offer a personalized shopping experience create a noticeable influence on buyers who prefer consistent branding along the journey…

Study: Brands need to fire up influencers during the holidays (Mobile Marketer, November 9, 2017)

Digital word-of-mouth needs to feel authentic and sincere to be most effective, making the endorsements of social media influencers a key part of building brand equity and trust among consumers…

 

Upcoming events

Experian will have presence at the following upcoming industry events. For more details, contact your Experian representative, email experianmarketingsolutions@experian.com or call us at (877) 902-4849.

  • IAB Annual Leadership Team Meeting | Feb. 11-13 | Palm Desert, CA
  • IBM Think | Mar. 19-22 | Las Vegas, NV
  • I-COM 2018 | Apr. 9-12 | San Sebastien, Spain
  • IRI Growth Summit | Apr. 16-18 | Las Vegas, NV
  • Alteryx INSPIRE | June 4-7 | Anaheim, CA

More events to come!