The “Client Holiday Readiness Series” is a window into how Experian Marketing Services is helping clients succeed during the busy holiday season along with some helpful tips as clients prepare their campaigns. This series provides information on the products, support, and services we offer and how they are helping clients succeed during the crucial holiday period.
Today’s digital businesses need a comprehensive set of tools, techniques and policies to ensure their data is secure – especially during the busy holiday season. Identity and access management is a crucial component of a security program to ensure that the right individuals have access to the right resources for the right reasons. It’s an essential security measure for any digital enterprise to determine which users receive system access privileges, ensure that those users are protected and restrict the access of unauthorized individuals to the platform.
Experian Marketing Services is taking advantage of powerful access management tools and techniques to ensure that stringent security controls govern the service environment where client data resides.
Privileged accounts provide access to sensitive data environments, and when left unsecured, the passwords used to access these accounts can be lost, stolen or shared with unauthorized users. Experian Marketing Services has implemented comprehensive controls to proactively secure and manage privileged credentials and dramatically limit the risk of data breaches.
You might think that stringent security measures come at the expense of a simple, streamlined user experience. With centralized authentication, that’s not the case. Experian Marketing Services permits users to access multiple applications while providing credentials only once. And that doesn’t mean that your credentials are changing hands from one application to another. Our centralized authentication process allows different applications to authenticate users without actually gaining access to a user’s credentials – ensuring the security of your personal information throughout your navigation of Experian services.
Access monitoring and recording
To detect any malicious activity that could indicate a compromised account, Experian Marketing Services proactively records and monitors all privileged session activity. Our security and audit teams can easily review session logs and recordings – stored in a tamper-proof vault – to locate the exact moment an event occurred and gain a clear understanding of the scope and severity of an incident.