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Experian recognized in Gartner Magic Quadrant for Digital Marketing Hubs

Gartner recently released its latest Magic Quadrant for Digital Marketing Hubs, and we’re proud that Experian Marketing Services was named a Challenger. The report evaluates marketing platforms and their ability to provide access to audience profiles, work flow and collaboration, intelligent orchestration, unified measurement and optimization. It rates vendors based on their ability to execute and their vision for the future of digital marketing hubs. We believe that Experian Marketing Services position as a Challenger validates our strong market presence and our perception of the value digital marketing hubs provide the market.

In the report, Gartner recognizes Experian Marketing Services for our consumer data expertise, flexible multichannel execution platform and professional services and support team. We believe that these attributes perfectly demonstrate what sets us apart and why more than 10,000 brands around the world choose Experian Marketing Services. To give you more insight, I thought I’d break down some of these key areas of distinction:

  • Data – Relevance, timing and context are what drive marketing and customer engagement in today’s world, and none can be executed effectively without data. No one understands consumers better than Experian; therefore, no one is better positioned to help you identify and understand your customers or prospects, based on your own data as well as ours.
  • Technology – The Experian Marketing Suite was built on our history and expertise in data – particularly with data ingestion and integration. It was also architected with the flexibility for new channels in mind. As new channels emerge and marketing programs become more advanced, the need to easily coordinate engagement across a number of touch points is crucial.
  • Service – We pride ourselves on our obsession with our clients’ success and our history of leadership in marketing services. Many technology companies drop technology in your lap and walk away, leaving you on your own or relying solely on service partners to provide support and strategic advice. We take the opposite approach. We strongly believe that in today’s marketing world, service is more important than ever. Outstanding service and expertise should always accompany strong technology.

To see why clients choose Experian Marketing Services as their trusted, strategic marketing partner, download a copy of the Gartner Magic Quadrant for Digital Marketing Hubs report.