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Real-time interactions management: Forrester research update

Solidifying its the role as a leader in cloud-based marketing technology, data, and service, Experian Marketing Services has been named a Strong Performer in the Forrester Research July 2015 report: The Forrester Wave for Real Time Interactions Management, Q3 2015.

The recently released report evaluated 11 vendors based on 35 criteria points for their ability to enable brands to deliver contextually relevant experiences across the Customer Life Cycle through customer data management, real-time analytics and insights, and automated cross-channel interactions. In addition to the Experian Marketing Suite, Adobe, Salesforce and IBM were among the other marketing cloud vendors that were cited as strong performers in this report.

Forrester Research stated that Experian Marketing Services “enters the market with a promising platform. Nearly half of its customers are retailers that execute dynamic email, but the majority also deploy web personalization and eCommerce recommendations. They further leverage Experian’s 12 billion rows of consumer data for identity resolution and record matching.” Launched in 2014, the Experian Marketing Suite earned the highest score in user experience in this report, and Experian® also scored higher than any other vendor for its sales and service strategy, achieving a perfect score.

“Our position in this report further validates the power of the Experian Marketing Suite, which leverages Experian’s unique history in customer identity and recognition, actionable insights and personalized interactions,” said Matt Seeley, President, Experian Marketing Services.

“There has been a massive effort to unify our data, technology and services in a flexible and impactful way for our clients around the world. This report is fantastic validation and supports our vision of intelligently bringing brands and consumers together.” Seeley continued, “The need to engage consumers in real time with relevant, meaningful contextual offers and content has never been more important. Brands must prove they know who their customers are, regardless of channel, and deliver exceptional customer experiences each and every time.”

A complimentary copy of the July 2015 Forrester Research report by analyst Rusty Warner with Srividya Sridharan, Olivia French and Matthew Izzi is available now: http://bit.ly/1LRp4BA.

Download the report