Video viewing habits across platforms
With the emergence of smartphones and digital tablets and the steady rise of Internet-connected TVs, gaming consoles, etc., consumers are increasingly able to watch video whenever and wherever they want. According to Experian Marketing Services, 57 percent of all U.S. adults and 75 percent of adults under the age of 35 watch streaming or downloaded video from at least one connected device during a typical week. While TV is still king of all video, smartphones are the number one device for consuming online video.
Watch this short video for a further look at video viewing habits across platforms and download the Cross-device video analysis for the full report.