Navigating the identification landscape

The digital landscape is complicated. Marketers are in the midst of an era of information overload and they are loosing sight of their audience. With the multitude of devices today, there are also a profusion of approaches to recognizing and reaching today’s digital consumer. To help make sense of the landscape, AdTruth, the global leader providing universal device recognition, breaks down the various identification methods, the environments in which they work and the how they are used.

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Source: AdTruth

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