Navigating the identification landscape

The digital landscape is complicated. Marketers are in the midst of an era of information overload and they are loosing sight of their audience. With the multitude of devices today, there are also a profusion of approaches to recognizing and reaching today’s digital consumer. To help make sense of the landscape, AdTruth, the global leader providing universal device recognition, breaks down the various identification methods, the environments in which they work and the how they are used.


Source: AdTruth


About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

2015 Digital Marketer

2015 Digital Marketer Report

Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

Download the report now >>

Latest Tweets

Follow us