The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers. Experian Marketing Services recently conducted a webinar designed to help retail marketers plan for the upcoming season – which will be upon us before we know it. Heather Dougherty, Director of Research and Elaine Yavorcik, Client Partner, discussed last year’s holiday results and offered practical tips and tricks around search and email marketing strategies for this year. Here are a few key takeaways:
- You Tube drove huge amounts of traffic to Hollister’s website on Thanksgiving Day, with 39% of traffic coming from that social channel alone
- Retailers sent 24% more email in 2013 than 2012
- The Sunday after Black Friday rose to the 4th highest email transaction day of the season
- More than half of email opens happened on mobile devices during the 2013 holiday season
You can view the slides below or watch the webinar on demand to lean more trends and benchmarks, plus hear practical advice from Experian Marketing Services’ holiday experts on how to improve holiday campaigns in 2014.