Experian Marketing Services is recognized as one of the top Email Service Providers (ESPs) profiled by The Relevancy Group’s January report The Relevancy Ring — ESP Buyers Guide 2014. The report, unveiled at the Direct Marketing Association’s Email Evolution Conference, evaluates and ranks ESP vendors according to the satisfaction of several hundred marketers and the vendor’s ability to meet their challenges and goals. Experian Marketing Services is named a “Ring Leader” among enterprise email marketing services providers in the report and cited as a top ESP vendor in creative and strategic services, security features, dependability, account servicing, integration and deliverability.
The Relevancy Ring — ESP Buyers Guide 2014 recognizes Experian Marketing Services for its “comprehensive cross-channel marketing platform,” mentioning that “clients benefit from a solution that has endless features, and we have yet to find a use case that they can’t address.” According to the report, Experian Marketing Services is ideal for companies across all markets, especially “high volume enterprise senders that integrate data from many disparate sources” as well as marketers “needing global services and an interface that supports multiple languages.”
The report also recognizes Experian Marketing Services as being among the elite providers for its customer satisfaction, functionality and innovation. The report says, “Clients interviewed tended to emphasize the quality of the account services, and the ability to deliver those services globally.”
“Experian Marketing Services’ focus on innovation and a variety of products and services provides us with a unique advantage to ensure our clients create intelligent interactions with their customers, each and every time,” said Jeff Hassemer, senior vice president, global product management, Experian Marketing Services. “We believe that The Relevancy Group’s recent report recognizes the importance of these categories and explains why our clients will be the most equipped to interact and respond efficiently and effectively with the modern consumer.”
An excerpt from this report is available for free with registration in the Jan. 14 issue of The Marketer Quarterly, a new digital magazine dedicated to connected marketers.
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