The winter holiday season is just around the corner. In order to capitalize on the upcoming season, here are some housekeeping items that we learned from last year’s holiday marketing data.
Shopping on the go
Mobile activity increased significantly during the Black Friday weekend as consumers were on the go and away from their computers.
TIP: Consider mobile marketing to reach consumers and drive them to purchase online and in stores.
It’s good to share
There was an average lift in unique click rates, 12% and 19% respectively, when companies used the Facebook Like and Pinterest Pin It buttons in their email campaigns.
TIP: Consider using social media share buttons to trigger engagement and increase transaction rates.
Timing is everything
During the latter part of the holiday season, the majority (39%) of emails were sent from 8 AM – 12 PM
TIP: Test sending emails later in the day when inboxes are cleaner and customers are doing holiday shopping in the evening.
If you would like to help us better understand how companies are adjusting their strategies for the 2013 season, we invite you to be part of Experian Marketing Services’ next marketing study. The survey centers on holiday marketing trends and will only take a few minutes to complete. Once we’ve collected the responses we’ll analyze the results and report the findings back to you to provide a benchmark of the holiday marketing industry.
Happy holiday marketing!