Jun
11
2013

On-the-go moms need on-the-go marketing this Back to School season

To prepare for the Back to School season, marketers need to find out how to connect with kids, and more importantly, their mothers. The moms of school-aged children (ages 6-17) are busier than ever, and want marketers to meet them where they are—online and on the go. Experian Marketing Services surveyed moms from across the country and found that 64.8% of these moms are social media users, 64% of whom log on at least once a day. And these moms are not only wired in—they are also 12% more likely to discuss things they see on social media in face to face conversations. Bringing online content to real word-of-mouth: it’s a marketer’s dream.

Not only are moms highly active on social networking sites, they are accessing email and making purchases on many different devices. Between 40 and 50% of moms have purchased apparel, books, and electronics from a tablet. Even mobile phones are growing in popularity. Though only 26% of moms admitted to buying apparel from a smart phone, over 30% said they intend to do so in the future. Optimizing campaigns for different devices is necessary for marketers to reach these moms wherever life takes them-including the office, the grocery store and soccer practice.

To find more insights into the Back to School market, download Experian’s recent back-to-school marketing webinar.

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