Do more than inform – build a community with a digital newsletter

Subscribers already engaged with your brand want more than advertisements. How can you establish personal connections with them, while inspiring them to keep the conversation going with each other? Do it with a digital newsletter.

Take a look at the infographic below for stats based on newsletter campaigns sent by our clients. For this study, we defined a “newsletter mailing” as one that has the word “news” or “newsletter” in the mailing name or subject line, and has one or more articles that present more information beyond the sale of the product shown or discussed.

Key takeaways:

  • Short subject lines (25 characters or less) have the highest unique open rates
  • The best number of articles and average click rates vary by industry
  • Keep mobile in mind when designing digital newsletters

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