Jan
14
2013

CNBC World features EMS: technology and the hyper-connected consumer

Bill Tancer, general manager of global research, was a recent featured guest on CNBC World, where he shared Experian Marketing Services’ data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show (CES).

Specifically, Bill discusses technology trends in relation to the high connectivity of today’s consumers. As the latest buzz from this year’s CES centered on tablets, Experian Marketing’s search data also confirms a high consumer interest in mobile and powerful computing platforms. With regards to this ever-increasing consumer demand for tablets, Bill shares unique insights on how marketers and retailers must factor this “always-on” new consumer into their multi-channel marketing strategies.

Bill also unveils new data on demographics and consumer segmentation within the “Gadget Geek” category, which may surprise you.  View the full segment below.


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