Peak Week search and email trends – a video recap

Peak Week is the Tuesday before Thanksgiving Day through Cyber Monday – a crucial time for marketers and shoppers alike. Here, Pamela Robertson takes us through some of the online traffic and email trends we saw this year, and provides tips for the rest of your email marketing campaigns this holiday.

Key findings:

Online traffic numbers climbed this year compared to last:

  • Thanksgiving Day increased 6%
  • Black Friday increased 7%
  • Cyber Monday increased 11%

Search played a bigger part in Cyber Monday traffic this year compared to 2011:

  • Downstream traffic from search engines to Retail 500 Websites increased by 5%

There’s still time to capitalize on email transactions this holiday season:

  • Last year, December 16th – 9 days before Christmas – ranked 4th for email transactions

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