Hot holiday trends: week of November 25th – December 1st

Experian Marketing Services has released its holiday insights for the week of November 25th, 2012.

This week’s key findings:

  • All peak days, from Monday 11/19 through Cyber Monday (11/26), saw increases in total email transactions and revenue. Email marketers experienced a 28% increase in the number of email transactions, and a 38% increase in revenue.
  • There has been a 33% increase in the number of email campaigns with “Black Friday” or “Cyber Monday” in their subject lines this season compared to 2011.
  • Personalization in email subject lines has increased 27% over 2011.
  • Coupons in subject lines have increased by 58% this season.
  • Cyber Monday search terms increased by 16% the week ending 11/24/2012 versus 2011 and by 5% the week ending 12/1/2012 versus 2011.
  • For the week ending 12/1/2012, the top Cyber Monday search terms include “Cyber Monday deals 2012,” “Cyber Monday deals,” “Cyber Monday” and “Walmart Cyber Monday deals 2012″.
  • 40% of Cyber Monday search terms contained 4 keywords in a search term.

Email highlights and trends: Peak Week performance:

Total email transactions and revenue increased every day of Peak Week compared to 2011, for a total increase of over 28% in transactions and 38% for revenue.

The largest email transaction and revenue increases are seen in the three industries that are the most ‘holiday’ and gift driven:

Online consumer insights:

Search was a big driver for the Retail 500 websites on Cyber Monday this year.

  • Search engine downstream traffic to Retail 500 websites on Cyber Monday increased by 5% compared to 2011
  • For Cyber Monday search terms over 12 weeks ending 12/1/12, the paid rate of generated traffic was 20.36% and the organic rate of traffic was 79.64%

Learn more about the author,

Tags: | | | |

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets