Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show.
- Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing to better reach consumers
- Insights on traffic data for online retailers, including the most popular categories and products
- What our data is showing regarding mobile usage and the impact mobile shopping is having on this holiday season
For more holiday season insights, download The 2012 holiday marketing checklist and see what worked for marketers last year and what they planned for this holiday.
Learn more about the author, Denice Surjan