Thanksgiving Day online retail traffic increased 6% in 2012

Thanksgiving Day online traffic increased 6% in 2012 versus 2011 as the top 500 retail sites received more than 192.5 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 11% on average. Retail traffic also increased 43% on Thanksgiving Day 2012 versus the day before.

The top five visited retail sites all saw growth on Thanksgiving Day 2012 versus the previous day. was the top visited retail site on Thanksgiving Day followed by Walmart, Target and Best Buy. Sears jumped up to the top 5 after ranking 6th the day before. Among the top 5 sites, BestBuy saw the biggest day-over-day growth at 104%.

Thanksgiving Day 2012 top visited retail sites

Thanksgiving Day ranked as 3rd highest transaction day in 2011 and perhaps there was an increase in email volume in 2012 as retailers got the word even more. In 2011, Cyber Monday, Black Friday and Thanksgiving were the top 3 Email Transaction days during the holiday season.

Keep checking back for more holiday updates as we share the latest insights.

Learn more about the author,

Tags: | |

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

2015 Digital Marketer

2015 Digital Marketer Report

Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

Download the report now >>

Latest Tweets

Follow us