Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from their answers. Take a look at this video featuring Experian Marketing Services’ VP of Marketing Ashley Johnston to see what’s new and exciting for digital marketers as the season changes and the shopping begins!
- Cyber Monday surpassed Black Friday as the biggest online shopping day of the year
- Email marketing, paid search and display advertising were the most successful marketing tactics last holiday season
- Marketers are planning to invest more in Pinterest this year
- Adoption of mobile-optimized websites is on the rise over last year
Learn more about the author, Pamela Robertson