Usable holiday marketing trends for digital marketers

Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from their answers. Take a look at this video featuring Experian Marketing Services’ VP of Marketing Ashley Johnston to see what’s new and exciting for digital marketers as the season changes and the shopping begins!

Key take-aways:

  • Cyber Monday surpassed Black Friday as the biggest online shopping day of the year
  • Email marketing, paid search and display advertising were the most successful marketing tactics last holiday season
  • Marketers are planning to invest more in Pinterest this year
  • Adoption of mobile-optimized websites is on the rise over last year

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