Google share of searches at 65% in September 2012

One-word searches increased 14% versus 2011 and eight word searches increase 6% versus August 2011

Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing Services. The combined Bing-powered search comprised 26.58% of searches for the month, with Yahoo! Search and Bing receiving 13.77% and 12.81%, respectively. The remaining 58 search engines[1] in the Hitwise Search Engine Analysis report accounted for 8.16% of U.S. searches.

One word search queries increase 14% in September 2012

One word search queries increased 14% in September 2012 compared to September 2011. In September 2012, one-word searches comprised the majority of searches, too, amounting to 30.28% of all queries. Eight or more word searches saw 6% month-over-month increase. Shorter search queries — those averaging one to four words — increased 4% from September 2012 compared to September 2011.

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