Oct
11
2012

DMA 2012 – lots of thought leadership on tap

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference.

Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown:

  • What Do Users Want From Mobile Commerce Sites?With the increasing penetration of smart phones providing the ability to grab consumers on the go, getting your mobile commerce site right can pay huge dividends. A panel of leading brands including HauteLook, Econsultancy and Experian Marketing Services will discuss an array of successful m-commerce strategies, tactics and best practices.
    Alok Kapur, vice president, Global Head of Mobile, Experian Marketing Services
    Monday, October 15, 11:15 am
  • Supercharging Your Energy – How Duke Energy Changed How We View PowerLearn how Duke Energy put the customer at the center of their strategy and created programs to help them spend less on energy. Specific examples will be shared to illustrate how Duke Energy and Experian Marketing Services partnered to drive customer value, loyalty and customer satisfaction, leading to a growth in overall company revenues while encouraging people to spend less on energy.
    Rick Erwin, President, Data and Analytics Division, Experian Marketing Services
    Joe Cunningham, Manager, Market and Customer Insights, Duke Energy
    Tuesday, October 16, 2:00 pm
  • Segmentation as a Strategy – Internally and Externally, a Zappos Case StudyZappos, known for its customer service obsession, relies on customer segmentation data which is used in all areas of the company, including operations, product management, merchandising and marketing. This case study will illustrate how strategies are developed, and how the entire company aligns to achieve actions and results.
    Rick Erwin, President, Data and Analytics Division, Experian Marketing Services
    Amara Silao, Senior Director, Retail Operations and Product Management, Zappos
    Dinesh Gaur, Analytics Manager, Zappos
    Chris Peake, Director, Product Management Customer Experience & Data, Zappos
    Lisa Archambault, Display Marketing Manager, Zappos
    Wednesday, October 17, 10:00 am
  • Database Marketing Certification – Attaining Marketing Database ROI
    This session brings together data and technology experts to describe how best-in-class solutions within an integrated data management platform support data flow and customer intelligence delivery for more effective customer engagement across all channels.
    Marcus Tewksbury, Experian Marketing Services
    Paul Manderville, Experian Marketing Services’ Conversen
    Wednesday, October 17, 1:00 pm

If you’re at the show and would like to learn more, please stop by Experian’s Booth 815 or visit the DMA event agenda.


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