Oct
05
2012

Experian Marketing Services pinpoints rising social network sites

Experian Marketing Services pinpoints rising social network sites in new study – Instagram and Pinterest lead the pack

According to a new study by Experian Marketing Services, niche social networks significantly increased their market share of all visits to social sites, with Instgram and Pinterest leading the pack.

The following graph illustrates the global growth between July 2011 and July 2012, based on share of visits to all sites by country:

Social site North AmericaAustraliaHong KongNew Zealand SingaporeUK
Instagram

17,319%

362%

132%

843%

8121%

2028%
Pinterest

5124%

798%

2373%

643%

623%

1489%

 

Other niche social networks that have experienced significant gain include Stock Twits in the US, Redidt in Australia, and FanPop in the UK.

According to Bill Tancer, head of Global Research at Experian Marketing Services, the growth of Instagram and Pinterest over the past year has been successful because they haven’t tried to be ‘another Facebook.’ Both networks are image based – something people love and relate to better than just words. For retail brands, sites like Pinterest present a great opportunity to promote products in a compelling and organized way to a wide group of people, globally.

Deeper functionally, combined with a lower technical barrier to entry, will result in new leaders in social media being created, accepted and used within a matter of days – compared to the rate of adoption happening now over the course of weeks and months.

Also included in the study for July 2011 to July 2012:

CountrySocial networkDescriptionPercentage increase of market share of visits to All Sites between July 2011 to July 2012
North Americawww.skillwho.comSocial networking community which allow users to find people with skills from friends, friends of friends, local area or the community.7435% increase
http://stocktwits.comStockTwits is an open, community-powered investment idea and information service.943% increase
Australiawww.reddit.comSite where users vote for what is popular or not.177% increase
BrazilGoogle+Google+ integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks.5750% increase
New Zealandwww.reddit.comSite where users vote for what is popular or not.107% increase
Singaporehttps://steamcommunity.comCommunity site that assists users in finding games to play, people to play against, and serves as a meeting place for friends and team mates.124%
UKGoogle+Google+ integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks.476%
http://www.fanpop.comNetwork of fan clubs for fans of television, movies, music and more to discuss and share photos, videos, news and opinions with fellow fans.178%

 

What social networks do you use most frequently? Do the results of this study surprise you at all? Feel free to share your thoughts with our readers in the comments section below.


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