The preparation for holiday sales

Retailers everywhere are getting in the spirit for the upcoming holiday season with Black Friday and Cyber Monday to kick off the busiest shopping season of the year. It is critical in today’s connected digital environment for marketers to do everything they can to stand out and reach potential customers where and when they are shopping and buying online.

The growth of e-commerce over the past several years has included the emergence of Black Friday as one of the busiest online shopping days of the year. Experian Hitwise has tracked site visits over the last eight years. Each year, two days have consistently captured the title of busiest shopping days of the year: Thanksgiving and the day after Thanksgiving (Black Friday). Last year this all changed and Cyber Monday claimed the prize as the busiest shopping day of the year, growing from 138 million visits to 177 million visits to the Retail 500 index of sites, a 29% growth comparing 2010 to 2011.

Source: Experian Hitwise

Within the key retail categories for these holiday shopping milestones, sites within the Apparel & Accessories, House & Garden and Toys & Hobbies saw the most growth on Cyber Monday year over year. These key categories all saw growth on Thanksgiving & Black Friday as well except for Toys & Hobbies which has a slight decrease year over year.

Source: Experian Hitwise

What do these and other trends mean for your holiday season? Join our webinar on September 26th, as our experts share more on traffic drivers, search trends and critical insights that will improve your ability to target and engage high value consumer segments. Don’t miss the opportunity to learn more about what, how and when consumers search and buy online during the holiday season.

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