Email is one of the best ways to connect with customers, and it is essential to engage with customers via social networks. So it makes sense that the value of both email and social media is even higher when they’re used together. But not all networks are created equal. Learn the best ways to use the top-promoted social networks to boost your next email campaign.
Facebook is the top social network displayed or promoted in email, followed by Twitter, YouTube and Pinterest respectively.
On average, emails promoting Pinterest get 24.7% more unique clicks than other non-social-promotion emails. The new kid on the block creates a lot of buzz in email. Check out this case study for specifics on how Ballard Designs boosts engagement with Pinterest.
Unique open rates for Twitter “follow-us” mailings are 9.5% higher than those for other mailings.
60% of brands that sent emails with “Facebook” in the subject line averaged a 27% increase in traffic to their website from Facebook the week following deployment.
Learn more about the author, Denice Surjan