How to be customer obsessed

One of the overarching themes at Experian Marketing Services’ recent 2012 Digital Summit was customer obsession. And we mean customer obsession that goes beyond the adage “the customer is always right,” to a new level where marketers look into the minds of customers to learn and understand their habits and behaviors. Basically, businesses must actually know what customers want. It’s a big endeavor, but worth the outcome of creating true brand advocates. Here are a few insights to get you started or keep you on the right path:

Insights to meeting your customer wants to become cusotmer obsessedKey take-aways:

Here is what customers want from any brand or company they do business with, and what customer obsessed businesses can do give it to them:

To belong – Initiate a sense of belonging, such as utilizing a “Welcome” program

To be known – Treat customers as individuals by employing personalization methods

To feel special – Reward customers for their loyalty and continued engagement with your brand

To be treated well – Offer assistance through customer service, such as sending out “Thank you” emails

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