Aug
13
2012

Google share of searches at 66 percent in July 2012

Hitwise data shows Bing-powered share of searches increased 1% in July 2012;

One-word searches increased 21%in July 2012 versus the same time for 2011

Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively. The remaining 65 search engines[1] in the Hitwise Search Engine Analysis report accounted for 7.35 percent of U.S. searches.

One word search queries increase 21 percent in July 2012

One word search queries increased 21 percent in July 2012 compared to July 2011. In July 2012, one-word searches comprised the majority of searches, too, amounting to 30.47 percent of all queries. Longer search queries — those averaging five to eight words or more — decreased 11 percent from July 2012 compared to July 2011.

[1]This does not include Google, Yahoo! Search and Bing.

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