Aug
10
2012

Must-know stats to connect with Dana in multiple channels

Earlier this week we introduced you to Dana. She’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with Dana via email, social, mobile and search – and don’t miss the stats on the future of online advertising.

Key take-aways:

  • Including the word “exclusive” in email subject lines boosts unique open rates by 14% in promotional mailings
  • Emails asking customers to rate and review items they’ve purchased have 32% higher revenue per email
  • 85% of real-time welcome emails get opened and have a click rate of 29%
  • 91% of online adults are using social media regularly
  • Pinterest is the third most visited U.S. social networking site behind Facebook and Twitter
  • 28% of 6-11 year olds own a cell phone
  • Paid search and banner ads will garner nearly 73% of all U.S. online ad spending in 2012

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