Identifying who your true customers are and understanding where growth opportunities exist are common questions businesses strive to answer. Axcess Financial, a respected leader in the sub-prime, underbanked and unbanked credit industry, needed help identifying the online behavior and attributes of consumers who were in-market for their products and determining how to outperform their competitors online.
- Understand which channels and keywords are most effective in driving low cost, qualified traffic to their website
- Identify the segments of consumers with the highest on-site conversion rates
- Understand how their key competitors drive converting traffic
- Find a solution that would ensure display ads were only shown to their target audience segments in precise geographies
- More profitably acquire new customers
Axcess Financial was able to develop a winning online marketing program with outstanding results. in fact, they grew their business by 450% over two years and successfully lower their cost per acquisition (CPA) by 71%.
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Learn more about the author, Amanda Brief