http://www.experian.com/blogs/marketing-forward/2012/06/12/welcome-series-email-marketing-ongoing-customer-engagement-c/ Marketing insight and consumer trends from Experian Marketing Services Wed, 25 Jul 2012 09:52:32 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.experian.com/blogs/marketing-forward/2012/06/12/welcome-series-email-marketing-ongoing-customer-engagement-c/comment-page-1/#comment-23358 silver account Thu, 05 Jul 2012 15:58:09 +0000 http://www.experian.com/blogs/marketing-forward/?p=4279#comment-23358 Segmentation and personalization are likely the most underutilized keys to email marketing success by most companies. Your emails are competing for attention with an increasing number of messages in your subscribers’ inboxes. The emails that resonate most, through personalized subject lines, offers, articles, products showcased and follow-up emails based on recipient activity, will be the clear winners. It is crucial that you begin this process, even if it is simply personalizing the content of the subject line or sending modified emails to several different segments of your list. Once the process is started, you can then work toward the promised land of dynamic content and lifecycle-based messaging. Segmentation and personalization are likely the most underutilized keys to email marketing success by most companies. Your emails are competing for attention with an increasing number of messages in your subscribers’ inboxes. The emails that resonate most, through personalized subject lines, offers, articles, products showcased and follow-up emails based on recipient activity, will be the clear winners. It is crucial that you begin this process, even if it is simply personalizing the content of the subject line or sending modified emails to several different segments of your list. Once the process is started, you can then work toward the promised land of dynamic content and lifecycle-based messaging.

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