May
16
2012

Young couples are a strong target for everything from travel to electronics

The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.

This segment consists of young couples and families already on the road to upward mobility. They enjoy vacations filled with heart-pounding sports, including skiing, scuba diving and backpacking. They are also self-described early adopters, and like to stay on top of the latest consumer electronics and technology.

I really enjoyed this video by Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services. He provides some interesting details about Fast Track Couples and how retail marketers can best connect and engage with them

For more facts about Fast Track Couples and “New American Consumer,” download our 2012 Digital Marketing Report.

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