M-commerce: mobile phones are quickly becoming an indispensable shopping tool

As smartphones replace feature phones in the pockets and purses of Americans, functions that have nothing to do with making a phone call become increasingly commonplace. In fact, a majority of smartphone owners now access the Internet from their phone. Who knows, you may even be reading this post on your mobile. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. So take a look at this video highlighting some of the mobile trends we’ve been spotting.

Check out The 2012 Digital Marketer report for even more information about the behaviors and trends of today’s mobile consumers.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

2015 Digital Marketer

2015 Digital Marketer Report

Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

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