http://www.experian.com/blogs/marketing-forward/2012/04/30/multi-channel-marketing/ Marketing insight and consumer trends from Experian Marketing Services Wed, 25 Jul 2012 09:52:32 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.experian.com/blogs/marketing-forward/2012/04/30/multi-channel-marketing/comment-page-1/#comment-20038 business Sun, 27 May 2012 06:02:35 +0000 http://www.experian.com/blogs/marketing-forward/?p=4045#comment-20038 To maximize the benefits of integrated marketing, nonprofits must commit to an integrated approach and organizational alignment, aggregate and analyze data, and move away from a one-size-fits-all donor treatment plan to toward paths that align with unique donor preferences. To maximize the benefits of integrated marketing, nonprofits must commit to an integrated approach and organizational alignment, aggregate and analyze data, and move away from a one-size-fits-all donor treatment plan to toward paths that align with unique donor preferences.

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