As marketers continue to strive for cross-channel campaign integration, it’s critical to keep the customer at the center of the marketing strategy. Simply put, companies need to focus on how to connect, engage and empower their customers at each stage of the path to purchase. In this video Experian CheetahMail’s Regina Gray provides three tips to help marketers engage customers via email, while leveraging data from other channels.
Get a more in depth look at these and other email marketing tactics in The 2012 Digital Marketer report.
Learn more about the author, Pamela Robertson