http://www.experian.com/blogs/marketing-forward/2012/04/26/learn-the-abcs-of-back-to-school-email-marketing/ Marketing insight and consumer trends from Experian Marketing Services Wed, 25 Jul 2012 09:52:32 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.experian.com/blogs/marketing-forward/2012/04/26/learn-the-abcs-of-back-to-school-email-marketing/comment-page-1/#comment-19214 offshore bank account Thu, 17 May 2012 20:41:55 +0000 http://www.emailresponsibly.com/?p=3933#comment-19214 Turning to the first of these problems, a purported benefit of loyalty programs is that they provide vast amounts of data that allow both a better insight into customer behavior and greater efficiency in targeted marketing. This information provides the analytical basis for Model 1 and CBC outcomes. Typically, information is obtained on demographics and lifestyle at the time of joining the program; subsequently, product purchasing and responses to targeted marketing initiatives are documented for each purchase occasion. In practice the danger is that rather too much of this information is acquired. A scheme with millions of active members (such as those run by national grocery chains, multinational automobile companies, banks and airlines) gathers more EPOS data than it can usefully analyze or use for targeting purposes. Turning to the first of these problems, a purported benefit of loyalty programs is that they provide vast amounts of data that allow both a better insight into customer behavior and greater efficiency in targeted marketing. This information provides the analytical basis for Model 1 and CBC outcomes. Typically, information is obtained on demographics and lifestyle at the time of joining the program; subsequently, product purchasing and responses to targeted marketing initiatives are documented for each purchase occasion. In practice the danger is that rather too much of this information is acquired. A scheme with millions of active members (such as those run by national grocery chains, multinational automobile companies, banks and airlines) gathers more EPOS data than it can usefully analyze or use for targeting purposes.

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