Are 74% of voters up for grabs this election year?

In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from Experian Simmons, to better prepare for this election year.

By having a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media platforms, and attitudes and opinions on important political issues and social trends, marketers can do a better job bringing home the vote this November.

To learn more about the PoliticalPersonas segments, download The 2012 Digital Marketer report.

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