Apr
17
2012

2012 Digital Marketer: Meet the New American Consumer

Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post.

We hope you’ll join our webinar this Thursday at 1:00 p.m. EST to hear what every digital marketer needs to know about channels, benchmarks and trends, and what we call the New American Consumer – check out the tidbits below from page 11 of the report. Insights like these will be put into perspective and practical advice for how to leverage these insights will be dispensed!

  • Twenty-eight percent of marketers noted that creating effective targeting profiles was one of their biggest marketing challenges last year.
  • An increasing percentage of college graduates are returning home to live with their parents.
  • Households that contain adults and children from multiple generations are a mega-trend.
  • A study by the National Center for Health Statistics (NCHS) found that in 2006, one out of 12 first births was to women age 35 and older.

Register for The 2012 Digital Marketer webinar: Powerful insight for today’s digital-savvy marketer.

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