We’ve been gathering data and talking about it over the past several months, and I’m excited to note that The 2012 Digital Marketer report is published and ready for your perusal. Download it today if you’d like to see late-breaking trends and marketing insights on mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.
Here are several stats from the report that I find especially compelling; many more are contained in the report:
- 91% of today’s online adults use social media regularly
- Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
- 28% of smartphone owners watch video on their phone in a typical month
- Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter
I hope you’ll sign up for The 2012 Digital Marketer Webinar being held on Thursday, April 19th at 1:00 PM EST. Two of our resident data experts, Bill Tancer (best-selling author of Click) and John Fetto, will explore the latest insight, trends and tips to keep you marketing forward throughout 2012 and beyond.
Keep an eye on this blog for more updates from The 2012 Digital Marketer report, including informative videos from Experian Marketing Services subject matter experts.