Mar
20
2012

Boost business with email validation and verification tools

Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of communication.

But simply sending emails is not always enough – businesses have to be sure they are targeting their desired audience effectively. If companies send out mass emails, it is probable that an employee is not going to go through each recipient’s address to ensure its accuracy. This means that occasional errors and typos can occur, such as the name of a person not matching the name in the email address.

This may not appear to be a large problem, but errors occur, the email will not reach the intended recipient. This undermines and reduces the effectiveness of the campaign.

“Problems with email often come from tactics,” Heather Taylor of Econsultancy commented. “Companies who are creating precise and unique email campaigns continue to find the highest return. For them, this is often the best way for communicating with customers and prospects over the long-term.”

So what can companies do to minimize the chances of mistakes happening? An email validation tool can be used to make sure all the information is correct and that messages are going to their intended destinations. This reduces the number of bounce backs, which is vital if a company wants to stop its emails from being picked up by spam filters.

Validation helps accurately calculate return on investment by making certain the message is received.  Implement software to ensure your emails are accurate when they are collected.


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