10 Key Statistics about Facebook

As Facebook Inc. filed for its initial-public-offering last week, now is the perfect time to examine the website’s performance online and how its audience compares with that of other social networks. Given the expected $75 billion to $100 billion initial valuation, we’re all already aware of the magnitude of the business – below we reveal how much of a behemoth the website itself is in the US and other markets.

  1. Facebook.com captures one in every eleven Internet visits in the US.1_FB Mkt Share_US_Feb 12.png
  2. 1 in every 5 page views occurs on Facebook.com.2_FB Page Views_US_Feb 12.png
  3. The average visit time on Facebook.com is 20 minutes.3_Visit Time_US_Feb 12.png
  4. Facebook.com’s audience skews slightly more female than the online population as a whole.4_FB Gender_Feb 12.png
  5. The ages of Facebook.com visitors are indicative of the website’s strength in the marketplace, with relative parity in distribution of its visit share by age vs. the online population.5_FB Age_Feb 12.png
  6. Facebook.com under-indexes in visit share from the most affluent income group. With that said, Facebook’s size more than makes up the difference; the site wins 499,949,430 visits from the most affluent income group versus YouTube’s 223,732,591 visits and Twitter’s 15,166,795 visits.6_FB Income_Feb 12.png
  7. Facebook.com became the #1 ranked website in the US on March 9, 2010.
  8. “Facebook” is the most searched term in the US and Facebook-related terms account for 14% of the top search clicks.
    7_ Term fb share of search_Feb12.png8_All related fb terms_Feb12.png
  9. Facebook.com users are highly loyal to the website; 96% of visitors to Facebook.com were returning visitors in January 2012.9_FB NvR_Feb12.png
  10.  Internationally, Facebook.com ranks in the top two websites in every market except China, where Sina Weibo, Baidu Zhidao and Renren are the dominant social networks.Facebook.com’s largest footprint is in Canada, capturing almost 12% of all visits in that market. It also recently surpassed Orkut, placing it behind only Google Brazil in market share.10_FB Intern Rankings_Feb 12.png11_FB Mkt Share_Feb 12.png

Facebook.com is the largest website in the US and a top performer in numerous international markets. The fan base of the site is loyal and spends a significant portion of their time online on the social network. Facebook’s influence is seen in the presidential elections, digital shopping habits and beyond.

Thanks to Margot Bonner, Analyst on the Strategic Services team for today’s analysis.