What’s your business’s obsession? As digital marketers we’re constantly chasing the latest social network, app or technology trying to keep ahead of the curve. Will Pinterest be the next Facebook? How hyper-localized can deal delivery become? What features should I plan for in iPad 3, iPhone 5? (I asked Siri the last question she wasn’t much help.)

Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In writing this year’s Digital Marketer (pre-order here) we’ve come to a realization. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the customer.

In the upcoming 2012 Digital Marketer report, as in previous reports, we’ll supply you with a plethora of data around email marketing, social media, mobile and direct marketing. This year, unlike previous years we’re going to focus on understanding the people who buy your products and services. Through tools like our New Mosaic segmentation, data from Techlightenment, Hitwise, Cheetahmail and others we’re going to fuel our new focus – customer obsession.

We will be releasing this year’s Digital Marketer in March, before it’s release we’ve been posting some of our findings and insights here, so stay tuned for more. If you missed our earlier posts, read them here:

Three steps to maintaining a clean email database

Three ways to optimize email for mobile consumers