2012 February 01 | Marketing Forward

Archive for February 1st, 2012

How to target your audience like a politician

February 1st, 2012
Posted in Uncategorized

Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads with different messages were delivered to each of his demographic segments. The result of the targeted messaging led to strong re-election numbers and an eventual campaign win for the official. [ READ MORE ]

The Latest Obsession

February 1st, 2012
Posted in Research

Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the customer.[ READ MORE ]