Jan
27
2012

Fans From Rival Super Bowl Cities Have Conflicting Tastes

 

New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not to like about this year’s Super Bowl? The game features two teams from cities with a long lasting rivalry. Both teams are led by high profile quarterbacks. Forbes magazine recently ranked Giants co-owners (John Mara and Steve Tisch) and Patriots owner (Bob Kraft) as the NFL’s top owners based on change in franchise value and team winning percentage over the past five years.

Comparing the Giants to the Patriots need not end with dollars and cents from the franchise income statement or wins and losses from the league’s final standings. Here we have a comparison of what makes the home markets of Giants and Patriots fans unique.

All findings are based on analysis of data from Experian Simmons. An index value of 150 indicates a 50% greater likelihood for a particular characteristic to be descriptive of a given market compared to the total.  U.S. Market comparisons are made at the DMA level.

TV ViewingBostonNew YorkWinner
The Big Bang Theory (CBS)11588
The Office (NBC)139113
20/20 (ABC)91112
Extreme Makeover: Home Edition (ABC)97112

 

Sports ParticipationBostonNew YorkWinner
Canoeing/Kayaking134103
Backpacking/Kayaking11686
Golf10681
Tennis112129

 

Magazine ReadingBostonNew YorkWinner
Travel + Leisure109149
Instyle110141
Maxim88112
Family Circle11190

 

Websites VisitedBostonNew YorkWinner
NBA110181
Facebook114102
FOX Sports97109
NHL138150

 

Domestic and Imported BeersBostonNew YorkWinner
Samuel Adams204129
Pabst Blue Ribbon12153
Dos Equis11267
Heineken116143

 

Online BehaviorsBostonNew YorkWinner
Shopping (Made a Purchase)133115
Employment Search105122
Blogs/Blogging129113
Banking121107

 

Recently Acquired VehicleBostonNew YorkWinner
Subaru14064
Volvo177135
Buick13090
Mercedes Benz118157

 

Type of Vehicle OwnedBostonNew YorkWinner
Full Size Van14064
Luxury Sports Car103169
Light Duty Full Size Pickup11348
Midsize SUV10577

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