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Fans From Rival Super Bowl Cities Have Conflicting Tastes

New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not to like about this year’s Super Bowl? The game features two teams from cities with a long lasting rivalry. Both teams are led by high profile quarterbacks. Forbes magazine recently ranked Giants co-owners (John Mara and Steve Tisch) and Patriots owner (Bob Kraft) as the NFL’s top owners based on change in franchise value and team winning percentage over the past five years.

Comparing the Giants to the Patriots need not end with dollars and cents from the franchise income statement or wins and losses from the league’s final standings. Here we have a comparison of what makes the home markets of Giants and Patriots fans unique.

All findings are based on analysis of data from Experian Simmons. An index value of 150 indicates a 50% greater likelihood for a particular characteristic to be descriptive of a given market compared to the total.  U.S. Market comparisons are made at the DMA level.

TV Viewing Boston New York Winner
The Big Bang Theory (CBS) 115 88
The Office (NBC) 139 113
20/20 (ABC) 91 112
Extreme Makeover: Home Edition (ABC) 97 112
Sports Participation Boston New York Winner
Canoeing/Kayaking 134 103
Backpacking/Kayaking 116 86
Golf 106 81
Tennis 112 129
Magazine Reading Boston New York Winner
Travel + Leisure 109 149
Instyle 110 141
Maxim 88 112
Family Circle 111 90
Websites Visited Boston New York Winner
NBA 110 181
Facebook 114 102
FOX Sports 97 109
NHL 138 150
Domestic and Imported Beers Boston New York Winner
Samuel Adams 204 129
Pabst Blue Ribbon 121 53
Dos Equis 112 67
Heineken 116 143
Online Behaviors Boston New York Winner
Shopping (Made a Purchase) 133 115
Employment Search 105 122
Blogs/Blogging 129 113
Banking 121 107
Recently Acquired Vehicle Boston New York Winner
Subaru 140 64
Volvo 177 135
Buick 130 90
Mercedes Benz 118 157
Type of Vehicle Owned Boston New York Winner
Full Size Van 140 64
Luxury Sports Car 103 169
Light Duty Full Size Pickup 113 48
Midsize SUV 105 77