As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time. Daniel Schotland, VP of Client Services at Experian CheetahMail, and his team have been analyzing year-over-year trends as well as daily data and have important advice that’s sure to create good cheer with retail marketers. For example, flash sales, friends and family focused emails and other viral marketing programs, are garnering twice the response rates of other types of messages this season.
Daniel recently sat down with DM News to discuss holiday email marketing and share tips and trends to help marketers succeed during this pivotal time. You can view Daniel’s Q&A here: http://www.dmnews.com/qa-daniel-schotland-vp-client-services-at-experian-cheetahmail/article/216860/