What’s going on in holiday email…right now?

Projections for this holiday season called for a 15%-20% increase in email overall volume, according to my last post. I’m happy to report that – so far, those projections are right on the money! Experian CheetahMail client data indicates that this first week, September 30 – October 6, hit that mark exactly with a 17.5% increase in all industry email volume.

Also worth noting…the words “Christmas” and “Black Friday” were used in subject lines in the first week of the 2011 Holiday Season, just as they were in 2010.