Sep
29
2011

Mobile marketing trends

Marketing by mobile device is now as popular as ever as retailers send shoppers text messages with special offers and sales. More and more companies are also offering their own phone apps so customers can search for product information and deals on the go. With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel.

One perk for shoppers is that they no longer have to save and print out coupons from emails!

Through their mobile phones, shoppers can receive texts about sales and coupons as they enter stores. They can keep track of their favorite stores and make a purchase anywhere/anytime. One perk for shoppers is that they no longer have to save and print out coupons from emails! All they have to do is show the coupon on their phone at the point of purchase to redeem their coupon.

QR CodeWith “QR” bar codes or quick response codes directly on coupons on your phone, savings can be redeemed on the spot. While many people don’t know yet that they can use QR codes on a mobile device, retailers have only begun to take advantage of this technology and more customers are now able to scan items in a store and pay for it using their mobile phones.

While it’s just the beginning of a new era, mobile marketing is taking us by storm and now is the perfect time to put this trend into effect.

 


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