Comments on: Combining on and offline media = a more effective and measurable campaign http://www.experian.com/blogs/marketing-forward/2011/08/18/combining-on-and-offline-media/ Marketing insight and consumer trends from Experian Marketing Services Wed, 25 Jul 2012 09:52:32 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: david k waltz http://www.experian.com/blogs/marketing-forward/2011/08/18/combining-on-and-offline-media/comment-page-1/#comment-7782 david k waltz Mon, 14 Nov 2011 00:57:11 +0000 http://www.experian.com/blogs/marketing-forward/?p=2261#comment-7782 I have seen these oodes around for awhile, but because I have a "dumb" phone they have not been used personally by me, nor do I know much about them other than the name. However, I did run across a blog piece about these that was somewhat critical of their usage. Basically they were being used to re-direct to website homepages, which people can pretty much do on their own. Based on this article, there seems to be the opportunity for better uses. My question is, based on your experience with a number of these campaigns, what would distinguish "best practice" utilization of this tool, and what is more mundane usage? Thanks! I have seen these oodes around for awhile, but because I have a “dumb” phone they have not been used personally by me, nor do I know much about them other than the name.

However, I did run across a blog piece about these that was somewhat critical of their usage. Basically they were being used to re-direct to website homepages, which people can pretty much do on their own.

Based on this article, there seems to be the opportunity for better uses. My question is, based on your experience with a number of these campaigns, what would distinguish “best practice” utilization of this tool, and what is more mundane usage?

Thanks!

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