Aug
18
2011

Combining on and offline media = a more effective and measurable campaign

No doubt about it, consumers want digital. Internet shopping, social connections and mobile phones are experiencing a rapid adoption rate among all ages, socioeconomic and demographic backgrounds.

Using QR Codes on print media affords the opportunity to inexpensively customize a print piece and better measure who responds, how soon, and how often, to an offer.

But given the widespread use of digital technologies, many also enjoy the unobtrusiveness print media offers. This gives marketers the perfect opportunity to fine tune multichannel campaigns to incorporate digital technologies through offline efforts.

QR CodeUsing QR Codes on print media affords the opportunity to inexpensively customize a print piece and better measure who responds, how soon, and how often, to an offer.

With 8 percent of mobile phone owners stating they scan barcodes and QR Codes with their phones, according to a new Mobile Report  from Experian Simmons, it’s a perfect opportunity to incorporate the two tactics.

Gina McDowell, senior product specialist for Experian Marketing Services, discusses additional benefits of stamping direct mail with QR Codes and the potential business value of doing so in Direct Marketing News. You can view the full article here: http://www.dmnews.com/stamp-your-direct-mail-with-qr-codes/article/209631/?DCMP=EMC-DMN_DigitalInsider.

Join in the conversation.  How are you using QR codes in your integrated marketing efforts?
 


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