The new use for mobile phones

Making purchase on phoneToday’s mobile phone users (91 percent of Americans) represent a potential pool of customers for saavy retailers. While only a small percentage actually make a purchase from their smart phone, they are the early adopters of what will become commonplace for how people use this technology.

Today’s mobile phone users (91 percent of Americans) represent a potential pool of customers for saavy retailers.

For marketers, this means getting ahead of the curve and understanding how consumers are categorized by phone use, how each category uses the technology and how marketers can best connect with prospects and customers.
“While not all mobile phone users are buying products and services through a mobile phone, they are using the devices to shop in ways that can lead to purchases in stores, or through ecommerce sites,” said John Fetto, Experian Simmons senior marketing manager. “A retailer must understand the dynamics of these customer segments in order to devise an effective mobile strategy.”

John spoke with Internet Retailer and discussed the 2011 Mobile Consumer Report and what it means to marketers. Read the full interview here: http://www.internetretailer.com/2011/08/02/33-million-consumers-shop-mobile-phone.

 
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