It is to be expected that most diets go out the window around the holiday season. But there comes a point when many of us need to tighten the belt (literally) again. And that is where differences arise.
Weekly data from Experian Simmons DataStreamSM show that the percent of American women who diet to lose weight declines as the winter holiday season nears. However, when it comes to resume dieting habits, we see that Hispanic women are likely to get back on track right after Thanksgiving whereas non-Hispanic women tend to wait until after the New Year to resume their diets.
Hispanic women are likely to resume dieting right after Thanksgiving whereas non-Hispanic women tend to wait until after the New Year to resume their diets.
Specifically, Simmons DataStream shows that the percent of Hispanic women who diet actually rose between Thanksgiving and New Year’s in 2008 by a relative 44% and by 5% in 2009. Meantime, the percent of non-Hispanic women who diet fell between Thanksgiving and New Year’s by a relative 8% in 2008 and by 9% in 2009.
Marketers looking to capitalize on American women’s desire to shed weight need not wait until New Years to get started: Hispanic women are ready to kick their diets into gear now!
For more information on Simmons DataStream weekly reporting of nearly 40,000 consumer variables, visit our website.