Facebook.com generates nearly 1 in 4 page views in the US

In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week.

Most Popular Websites in All Categories November 2010 vs November 2009

The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.39%.

Most Popular Websites in all categories November 2010 vs 2009 page views*Visits are to the Facebook.com and Google.com domains in the US only and excludes mobile traffic.